For those of you who don’t know Scream is a brand of pubs marketed at students in the UK owned by major pub group Mitchells & Butlers. There are a couple of Scream pubs in Birmingham where I am at University.
They have a ‘Yellow Card’ promotional scheme where students can purchase a credit card sized discount card for £1 which saves you money on some drinks.
Today Scream Pubs asked their 26,000 Facebook followers “How much d’you reckon you’ve saved with your Yellow Card?”. Over half the responses are currently negative!
Quite the opposite from the Sarah Palin delete negative comments strategy!
It will be interesting to see if they leave these comments on or delete them.