A few weeks back I was sent the following newspaper cutting by my Dad (large version).
You might not be able to read the hand-written note he added to the side, it reads – “familiar wording?”. The left side of the image below is a cutting from the property section of the Watford Free paper, the right hand consists of a merged screenshot of content from my website about Cassiobury Park.
The source of inspiration for the Watford Observer article is clear.
I imagine the process went something like this:
WO Office: “We need to make an area profile for a local neighbourhood to stick at the front of the property section in front of the 50ish pages of property ads – preferably somewhere local estate agents want to push – I know we haven’t done Cassiobury recently”. Google. Copy + Paste. Quick re-order, small additions. 5 minutes later – content done.
When I first saw the piece I wasn’t really sure how to feel. On the plus side it shows my website is used but the laziness of the paper also annoys me, with not much more effort they could have rewritten the content to make it unique.
My sources of information for the site consist of my own local knowledge and of course information I have found elsewhere such as council documents and books but it has all been rewritten and certainly wasn’t a 5 minute job.