freeg131: Philip Gamble

the blog and personal portal of Phil Gamble

Matched meltdown

Over the past week or so Matched has cancelled all 4 of my active adverts which had been paying me £12 a month.

“Some of you have been asking us why your pages have recently been declined, even though you’ve had adverts displayed on them for several months

The reason for this is that several of our advertisers have recently been conducting reviews of the pages displaying thier ads and have asked for some to be removed. This could be for any number of reasons, including lack of relevant content and a poor quality of page.

We have attempted to re-assign new ads for all those pages that were initially declined, but unfortunately there are some that we’re unable to assign other adverts to.

If you’ve found that one of your pages has been declined, we apologise for the inconvenience, but remember that you can now submit other pages instead!

Thanks for using Matched.co.uk…”

Thank you. It was good while it lasted.

I am not all that surprised to be honest as the ads were never particually tagetted - I am more amazed that advertisers actually did, for several months, want to advertise Life Insurance and Corporate Events on a website about a park.

This means there are currently no adverts on CassioburyPark.info which had been getting £9/month through matched.

No more exams

Woo.

Now I can be bored until book return day.

Whilst trying to avoid revising last weekend I re-did the Cassiobury Park.info website. Instead of using a design I created myself I used a free CSS template. Much of the content is the same as before however I also added some photographs and created an entirely new front page.  I have already noticed a slight improving in Google rankings.

£12 from Matched is due in about 5 days.

Web ad income upto May 2008

In May advertising revenues from GameMaker Blog were $11.54 + £5.00

Quite a low click-through ratio is being achieved with AdSense, when compared with the format installed on my Aidy Boothroyd soundboard, despite the fact that it is currently displaying ads for computer hardware, limo hire and loft conversions. I guess moving the ads above the fold so they are immediately visible when the GameMaker Blog loads could have a big effect on the number of clicks, so I have moved them above the ProjectWonderful ad which is sold by time period.

Earnings from my websites about Cassiobury Park and Stencyl for the past couple of months can be seen below - the revenue is all from a company called Matched which pay £3 for each page they can match an ad to per month (up to a maximum of 5 pages).

Matched.co.uk Earnings for March and April 2008

Cassiobury Park - Goldmine?

In the past month or so CassioburyPark.info has had around 230 page views, taken up none of my time, and has earned me £9 (~$17.90).

The site, providing basic information about Cassiobury Park in Watford, has not been promoted anywhere and does not rank highly in Google. In fact for a search of “cassiobury park”, cassioburypark.info is not even on the first page.

Despite poor Google rankings most of the traffic does originate there. However the vast majority is from specific search terms such as “cassiobury fun fair” and “history of cassiobury park” instead of people looking for general information about the park. In total 52 different search terms were used to find the site in this past month.

The money comes from matched (which is not a dating website!), an ad network that pays you £3/month per page (upto a max of pages 5 per site) for including an Google AdSense style text ad on your website.