When applying to University in the UK you have no choice but to use the UCAS system (unless you only apply to Oxford and Cambridge). They charge you £15 for the privilege of using an over-complicated website which requires you to use separate login details to apply and then track the progress of your application.
Not only that but in the past 3 days they have sent me three separate letters containing nothing but an advert (for Lloyds TSB, some student housing company and for the Teacher Development Agency) and three letters explaining that they send us this junk to keep the cost down. This far from the only junk mail they have sent me though, I have had adverts for O2, numerous for yougofurther, BBC Radio 1’s “surgery” program and some shop called One4Uni.
Why are they using our future as a business? Because they can. Because £15 x 550,000 applicants (£8.25M a year) is not enough.
Tags: adverts, spam, ucas, uni