Google: bet you feel silly bidding on this search term

Bet you feel silly bidding on this search term - Google Adwords

Wonder how long until they turn this off? Then again they aren’t exactly paying for the click.

Sometimes I like to try trigger off ads when they shouldn’t show…

In reality this probably shows the smartness of Google’s Adword system in that an ad is triggered (presumably) because of the presence of the phrase “search term” and “bidding”, although sadly not relevant in this case.

Matt Cutts Endorsed SEO Service (Maybe)

Oooh, look who just popped up in a Facebook ad, alongside an increasingly SEO and “get rich quick” dominated selection that they think I might be interested in.

Matt Cutts Endorsed SEO Service on Facebook

Ban them Matt!

Facebook is for personal time not business – I don’t like being reminded of work all the time. Time to change some my profile preferences I think.

Yell Group’s Rebrand as Hibu not Pain Free Online

hibuYell Group, that’s the debt-laden paper-based directories business and publisher of the Yellow Pages in the UK, managed in May to rebrand itself as a term which yields some not so family friendly results in Google Image Search  reports the Standard.

Here’s the link which is NSFW even with Moderate SafeSearch enabled.

The group which thinks the best way to organise advertisements in its directory is by who has inserted the most “A” characters in front of their business name and messes up waste paper recycling was sold by BT for an incredible £2.14bn in 2001 back when only a third of the UK had access to the Internet.  By 2002 closer to two thirds of the population were online according to the World Bank, and there-in comes the inevitable demise.

The company which runs the shrinking directory owes £2.2 billion and is only worth £28 million according to the FT (bypass Paywall).

When they moved from YellGroup.com to corporate.hibu.com they didn’t even implement 301 redirects properly on many internal pages of their site so their entry on Wikipedia is full of broken links in the references section.  Perhaps they need to buy one of their own digital packages which includes “search marketing services” or read something better than their own SEO advice section (all I could find there about redirects was something recommending that you register 3-5 domains and 301 them all to your main site in order to ‘grab more website traffic’).

As an aside – One thing I find absolutely ridiculous is that the company currently has its advertising prices regulated and restricted to increases at the rate of inflation! Like paper-based yellow directories that is a legacy from a bygone era!

A Comparison of Orange Juice Serving methodologies in European Hotels and Guesthouses

Orange JuiceOrange juice is a staple of many a hotel breakfast. Because of its ubiquitous nature a wide variety of serving methods are currently used to serve this vitamin-C rich fruit extract. This article examines 5 solutions observed in practice in European cities.

Single glass of Orange juice for each guest placed on their table ahead of their arrival.
Pros: No equipment needed
Cons: What if another guest steals your drink before you get up, most self respecting travelers will require more than one glass of juice to start the day.
Verdict:  Cheap to provide but underwhelming.
As experienced in:  Amsterdam

Closed top jug, self service from buffet table.
Pros: Simple equipment, able to have as much or little juice as you desire.  You can’t drop toast in the jug.
Cons: Jug size meant regular refilling of the jug was required.
Verdict:  Best for small guesthouses.
As experienced in: Berlin

Self-service urn-style dispenser automatically refilled from large refrigerated tank.
Pros: Juice didn’t run dry at any point or need attention from staff other than a brief glance when the wandered past.
Cons: High set up cost.
Verdict:  Minimal demands on staff time during the busy breakfast period and rapid drink pouring rate.  High throughput coupled with larger installation costs means this is the best system for large high occupancy hotels.
As experienced in: Prague

Standard urn of orange juice.
Pros:  Ability for guests to serve themselves as much as they like at a good speed.
Cons: Lack of chilling means juice is likely to warm as it sits waiting to be released from urn.
Verdict:  A real low-tech solution to the age-old How best to serve Orange Juice at a hotel breakfast problem it works well so long as the urn is of sufficient size.
As experienced in: Vienna

Push button vending machine combining Orange juice concentrate and water.
A button press results in juice being diluted and dropping from a nozzle into a glass the guest has hopefully positioned correctly.
Pros: concentrate means refilling does not require the manual transportation of vast amounts of heavy liquid.  Customers can (in practice) obtain sufficient juice for their vitamin-C rich hydration need.
Cons:  

  • When concentrate runs low juice is dispensed in an increasingly diluted state through drinks with the constituency of orange squash to water.
  • Each press of the machine releases a programmed amount of liquid which is unlikely to sufficiently fill the provided glass.
  • A delay means it is not possible to activate pouring multiple times in rapid succession, prolonged the serve time per customer.
  • Splash.  The liquid falls a fair way between the machine and base of the placed glass.
  • In practice hotel staff were slow to identify Orange squash syndrome and replacing the concentrate seemed to require a needlessly complicated procedure, including flushing out remaining water in the system between concentrate hopper and nozzle

Verdict: Poor guest experience, demands staff time, though savings on buying concentrate.
As seen in: Mestre

So, if you’re looking to set up a hotel or guest-house, you now have something to work off…

Photo: oranges & juice 5 by helter-skelter (CC BY-NC-SA 2.0)