Tour de France Money Facts
Over the past three weeks I have been watching the Tour de France which finishes on the Champs-Élysées in Paris tomorrow. Hopefully Manxman Mark Cavendish can repeat his feat of the last two tours and claim victory in the final sprint stage before winning the green jersey sprints competition.
A few interesting Tour de France facts I have come across during this year’s tour.
- The total wage bill for all 489 riders in the 18 UCI professional cycling teams is lower than the wage bill of the Olympique Lyonnais soccer team [inrng]
- The average rider earns €218,000
- An estimate of team budgets from RideMedia’s Tour de France guide shows some big discrepancies. The top team budgets are €15 million a year whilst one team has just €5 million to spend. My greatest surprise was not the difference in budgets, that is to be expected, but the amounts of money spent by particular teams. For example Garmin-Cervélo are one of the lowest spending teams but have received a lot of exposure for their sponsors. They have won 4 stages of this year’s tour and will probably take the overall team competition as well.
- The teams don’t get any of the television money
- Sponsoring a team appears to be rather good value if you are big European company. For starters the team is named after you, then there is broadcast and press exposure across Europe and a few other areas of the world. Some details on sponsorship over at HTC-Highroad.