My Game Maker Affiliation Service, a free banner exchange service for Game Maker related websites, has now delivered over 2 million ad impressions in less than a year since its May 2007 launch.
Banners in the system have been clicked almost 13,000 times giving an impressive Click-Through-Ratio of 0.63%. Browser, OS and country stats for surfers seeing ads served through the system can be found in this post at GameMaker Blog.
Until today there had been a recurring problem when members tried to upload banners to the service, however Tim (my host) has set up a cronjob which should rectify this issue.
The service does not show any sponsored ads on members sites, but allocates 0.9 credits to sites each time the show an advert, keeping back 10% of the potential credits. These credits can then be used to further advertise GameMaker Blog. In addition, when there are no available banners to serve, a banner promoting the service is shown.
I created the GMA both to help people who run Game Maker websites exchange relevant traffic and also to help spread awareness of GameMaker Blog. As such the service itself does not generate a profit.